“80% of product managers still feel they don’t spend enough time talking to their customers.”
“Research tools are disconnected from various product management, design, or work/note suites … so user feedback often lives in a silo.
“UX researchers or product managers are carrying the burden of transferring learnings and performing manual analyses — often with spreadsheets, shared docs, or even sticky notes — on hundreds of survey results, hours of video recording, and pages of detailed interview notes to find useful insights.”
“For a product manager or designer, the hardest question to answer is often the “Why a user did x””
“even though support tickets and video recordings are known to be a treasure trove of customer insights, there’s no effective way to combine or distill this information and present it in a coherent format.”