I provide the problems, needs and use-cases. The solution is your job.

A people problem is a need, issue or opportunity articulated as someone on the street might understand it: not retention is low” but rather people are bored and uncomfortable on airplanes.” - Julie Zhuo

A people problem is how everyone expresses not just their frustrations but their aspirations and how they deal with technology and the jobs it does in their life.” - Charlie Sutton

The ultimate goal of designing any product is to understand who will use it and what problems it will solve for them.” - Kyle Turman