“One of the most challenging priorities for analysts are the demands that agency staff have for fast data reporting of surface metrics’ such as pageviews and number of users… information that is readily available if you know where and how to look.”
“Interpretations of analytics are highly contextual. Identical data could mean that one webpage is successful and another unsuccessful depending on the purpose of the page.”
“Without advanced analytics knowledge it is hard to know what questions can be asked and answered with analytics.”
Designing an analytics product