People have a frustrated desire to make, craft, achieve and share.”

In an unpredictable world, families sought a greater degree of immediate control over their money. The desire for control is a classic response when broad safety needs are triggered.”

People don’t love Christmas more; they are under stimulated. Consumers are craving stimulation.”

What’s really going on with consumer behavior

marketing covid

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“find a better way to stay connected with each other. They were inspired by the notice boards, or “keijiban,” around their danchi to create an
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“It’s easy to be wrong; not so easy to realise it, and harder still to admit it. ” Tim Harford “Being wrong without realising it feels exactly like