The fear of getting sick and losing your job.”

You might remember the feeling of anxiety that a letter from (the UK tax system) can cause, with the doubts about what might happen if you don’t do the right thing at the right time.

Sevice design starts with user needs


needs government


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“Music lovers dread being stranded without their entertainment when noise cancelling dies on flights.” No Problem, No Work
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“People with heart problems, cancers, strokes, and other diseases found it harder to get medical help, and some sat on their illness for fear of contracting COVID-19 at the hospital.” The Third Surge