There are people who get [my newsletter] in their primary inbox every single time, but there’s other people who maybe never ever got a chance to become a reader of the newsletter, because everything from their welcome email to their first 10 [issues] all went to the Promos folder.”

He estimated that between 5% and 10% of his Gmail-based subscribers never see a single thing he sends them.”

Newsletters were supposed to be the Wild West. Enter Sheriff Google.

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“I talk with my hands even on zoom. I think it still helps facilitate communication. I wish more people did it. I don’t think everybody has to have