“To run a successful campaign, advertisers not only need to know who their audience is, but also who is responding to their message.”

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“One of the most challenging priorities for analysts are the demands that agency staff have for fast data reporting of surface metrics’ such as pageviews and number of users… information that is readily available if you know where and how to look.” Designing an analytics product

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“Going into a subway station and having to read through four or five different notices to figure out where you can go this weekend, what you can do.” The Map