“When you require a member to parse between three, four, or five stars, you force them to think too much.

“When you require a member to parse between three, four, or five stars, you force them to think too much. They become confounded and move on to the next activity without rating a movie.”

“Lifestyle decisions don’t happen in a vacuum; a snack, a nap, and a workout each have a metabolic effect on their own, but when these decisions happen close together their effects combine in ways that make the results hard to understand. “Lifestyle decisions don’t happen in a vacuum; a snack, a nap, and a workout each have a metabolic effect on their own, but when these decisions

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