“When you use the Keto filter in the snacks category on most e-grocery websites, it only returns a handful of results even though there are a lot more products available that fit the diet. This is why many shoppers default to searching the word “Keto” instead, which then only returns products with “Keto” in the name. This means that products that are naturally low-carb and not necessarily branded as Keto products, such as nuts and seeds, pork rinds, and seaweed, may not appear. Hence, many viable low-carb products are overlooked, leading to a loss in potential sales.”